Research Paper Topics

When thinking about a research topic on an product, the first thing that came to my mind was all of the shampoo ads, like Herbal Essences. This probably came to my mind because there are SO many! The ads nowadays seem to target all women, whether it is women with dry hair, frizzy hair, too thick, too thin, too straight, too curly. This makes me think of the breast advertisement that implies that no type of breast is acceptable. Women must strive for perfection. The Herbal Essences advertisements today, especially the commercials, emphasize the almost sexual feeling that comes out of the feeling of having great hair. The commercials would have women in the shower screaming “oh yes, yes, yes”. I thought that these commercials were funny, but interesting because they were getting people to buy a product as non sexual as shampoo by appealing to their sexual side. Also, the ads present a lot of celebrities who most likely have a hair stylist by their side.

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